Impact is the effect, change or contribution that your research makes to society. It can be useful to think about the process as an impact journey involving inputs, activities, outputs, outcomes, and impacts, and to consider who will benefit from your research and how they will benefit.
Impact can be:
Collecting evidence of your activities, outcomes, and impacts is important in helping you to represent a comprehensive picture of your research impact. This may include bibliometrics and other quantitative indicators, as well as qualitative information and evidence.
See Research impact: what it is, why it matters, and how you can increase impact potential by Kudos.
It is always beneficial to publish your article in a journal which is indexed in the most popular databases such as Scopus and Web of Science. This improves the visibility of the article in the research community. There are, however, many other ways to increase the visibility and impact of your research, for example: